KAR plans to leverage the Belgian firm's technology, data analytics and other services across the continent. Hallett said CarsOnTheWeb fits into an international strategy that utilizes an "asset-light" model. The company is online-focused, with limited brick-and-mortar presence.
"It's digital, and digital is the future of our business," Hallett said.
In terms of further international expansion, Hallett did not single out any specific target markets but said the company would continue to look at "mature automobile markets." The pending acquisition, Hallett said, "puts us much closer -- and this is the real strategy -- to delivering on a global solution to all of our customers."