Since its founding in 2009, much of what electric vehicle company Rivian Automotive was up to was done under stealth mode.
That changes with its first vehicle debut, the R1T electric pickup, shown on Monday ahead of the Los Angeles auto show.
The R1T is to be the suburban Detroit startup company's first model, which would give Rivian a unique offering to stand out in one of the most cut-throat segments in the U.S. market.
The vehicle is immediately identifiable as pickup with a wide stance, high ground clearance and beefy tires.
But a V-6 or V-8 engine won't be found under the hood.
Instead, Rivian says the R1T will be powered by a quad-motor system which sends 147 kW and torque control to each wheel.
Rivian's plans call for three battery options: 135 kWh or 180 kWh at launch, with a 105 kWh option arriving 12 months after launch, the automaker said. The 105 kWh battery will have a range of around 230 miles, Rivian says, while the 135 kWh battery equates to a range of 300 miles and the 180 kWh battery gets a range around 400 miles.