Having customers drive their old vehicles around for years and years would be a problem for some car brands. For Porsche Cars North America, it's a potential new gold mine.
More than 70 percent of all Porsches ever built are still being driven today. But the vast majority of the more than 200,000 classic cars in the U.S. — nearly twice as many as in Germany — are serviced by independent repair shops. Porsche now hopes to bring some of that business into its dealer network by expanding its Porsche Classic operations.
The network has 10 Porsche Classic dealers in the U.S., specializing in the maintenance and repair of the old cars. The stores can also perform factory-sanctioned restorations, augmenting Porsche's restoration centers in Atlanta and Stuttgart.
Porsche wants to enlist more of its 190 U.S. dealers to be part of the program. Porsche Cars North America CEO Klaus Zellmer declined to say how many would be needed to adequately serve the growing business.
"What I can tell you is, I think there needs to be a lot more," the CEO said. "Strategically speaking, we need to ramp up our game because that's a business field where we can still grow."