The DBX is keenly awaited by Aston Martin dealers in the key markets of the UK and U.S., said Max Warburton, an analyst for Bernstein Research. "The DBX cannot come soon enough," he wrote in a recent note to investors.
Aston Martin dealers have already been shown the finished design and were enthusiastic. “It’s beautiful, absolutely beautiful,” Warburton quoted one UK dealer as saying.
Quality fears
Dealers have voiced concern that quality could be an issue because the DBX is an entirely new vehicle for Aston built in a new plant in St Athan, near Cardiff in Wales, about 225 km (140 miles) southeast of Aston's only current factory in Gaydon, central England.
Based on dealer reports, the DBX is expected to start at 170,000 pounds ($221,615), Warburton said.