DETROIT — General Motors plans to launch a new brand and lineup of electrified bicycles beginning in 2019.
The initiative, according to officials, is part of the automaker's mission to provide additional zero-emission modes of transportation for consumers — particularly city dwellers.
Jennifer Cathcart, eBike marketing manager, said the first two products of a planned lineup will be compact and foldable electrified bicycles.
"What we've seen recently is there's a real appetite for multimodal transportation," she said. "And with these ebikes, we're introducing an innovative first- and last-mile commuting solution."
The "first- and last-mile" references the beginning or end of a trip using shared or public transportation for a commuter — a concern cities and companies have looked to address in different ways for years.
Cathcart declined to discuss financial details of the ebikes, which she said are "connected" and feature proprietary motors. The bikes, she said, were designed and developed by GM engineers.
"They're engineered with the innovation and knowhow of General Motors engineers who have deep experience in drivetrain technology," she said, adding that more details about the products will be available early next year.