Manheim is deploying a concierge service to help dealers learn how to use the auction giant’s Manheim Express tool to buy and sell used vehicles.
To ensure dealers get a good grip on the hand-held power of Manheim Express, the Cox Automotive unit said it’s hiring concierges this fall to personally show them how the mobile app works. The company decided to send the trained personnel as part of a national rollout that began in July, which followed testing in eight markets.
“Dealerships that have lots of trade-ins, or lots of cars, they don’t want a self-service tool,” Nick Peluso, president of Manheim Digital Marketplace and RMS Automotive, said the company learned. “They want assistance. They want a concierge.”
More than 500 people have been interviewed for the openings, but Manheim declined to say how many concierges have been hired thus far. New people are brought on daily, so that number keeps changing, a spokeswoman said. Peluso said there is not a hard number for how many concierges the company expects to hire overall, though he can envision 500 within the next two years. “We’re going to continue to hire people as long as we have demand,” he said.