LAS VEGAS — Vehicle subscription services have been touted as an alternative for consumers who'd rather have a buffet of options instead of being locked down to one vehicle.
But Hyundai marketing chief Dean Evans said most consumers don't need that much choice.
And if they find themselves in a spot where they need a vehicle with a little more versatility, Evans said, they can simply rent an SUV for the weekend.
"You can't financially make it work," Evans said of subscriptions, during a discussion with media at the J.D. Power Automotive Marketing Roundtable last week.
"You can try with luxury, like Cadillac and Audi are doing. Sure, at $1,500, you can do it," he said, but "you can't do it for mainstream and have a $399, $499, $599 or even $699 [subscription fee]. You just can't make it pencil. We don't want to start paying to give cars away."
The subscription discussion was just one of many interesting insights and ideas to emerge from the J.D. Power event. Here's a rundown of some of the topics: