A year ago at the Frankfurt auto show, Jaguar design chief Ian Callum noted that he has probably worked on his last full internal-combustion car.
"There won't be another in my life," he told Automotive News. "Everything I do now will have batteries in great abundance — mostly in the floor."
Now the British magazine Autocar reports that Jaguar is considering phasing out its conventional vehicles over the next five to seven years, replacing them with battery-electric vehicles.
Such a move contemplates a different luxury-car universe, one in which EVs dominate. By that time, the XF and XE sedans will have reached the end of their product cycles, while a new I-Pace will arrive in 2025. Soon after, the F-Pace and E-Pace will be gone. This would allow Jaguar to field almost nothing but EV models by 2026, with the J-Pace luxury crossover being the only holdout until 2027.
Under this strategy, Jaguar's Castle Bromwich factory in the U.K. could be retooled as an EV factory, while the Coventry factory could produce the batteries needed for Jaguar's new all-wheel-drive MLA EV platform.
The enthusiastic reception for the I-Pace is cited by Autocar as one of the driving forces behind an electrification strategy.