Christophe Georges is returning to Bentley Motors Inc. as CEO and president, following a management shuffle throughout Volkswagen Group.
The changes will be effective for both Georges, 51, and Del Rosso, 54, on Dec. 1, while Keogh, 49, starts his new position Nov. 1.
This marks the second time that Georges will be running Bentley in the Americas region. Georges held the same title from 2007-15.
Bentley’s Americas region is made up of Brazil, Canada, Chile, Mexico and the United States. It covers over 20 percent of the brand's global sales, the automaker noted. Bentley has 50 dealerships in the U.S.
Most recently, Georges was Bentley's director of product and marketing for the automaker's global operations. He joined the ultraluxury automaker in 1998.
Georges will report to Chris Craft, Bentley's board member for sales, marketing and aftersales, the automaker said.
He’ll return amid a wave of fresh products from Bentley.
The redesigned third generation Continental GT arrives in mid-2019 while the automaker’s Bentayga lineup is being expanded, including a V-8 variant, on sale now, and a plug-in hybrid variant, which arrives in 2019.