Blue cautions against racing into electrification, reasoning that customer demand should dictate EV rollout.
"We should walk slowly and allow healthy demand to dictate the future," Blue said. "Not the government."
While Porsche develops EVs such as the Taycan and a possible electric hatchback, the automaker is collaborating with Volkswagen Group cousin Audi on a new EV platform.
Porsche's EV ambitions will put pressure on the company's goal to maintain a 15 percent profit margin.
"With the new components of the EV, the car becomes more expensive by $10,000 to $12,000, on average," von Platen said. "So we have to find, through a very strong and intensive cost management, ways to compensate."
For Porsche, selling odorless, silent EVs to a fan base raised on high-octane, deafening engines puts the brand and its dealers into a new and unfamiliar marketing world.
The electric car must deliver "Porsche values," Zellmer said. It must "behave" like a real sports car — not just in acceleration, but in the way it brakes and handles corners, he said.
But Porsche executives are confident the Taycan will be worthy of the Porsche crest in design, build quality and driving performance. Von Platen points to the Taycan's sporty, low-slung design as a clear indicator of its trademark Porsche performance street cred.
"The center of gravity of a Taycan will be lower than the fastest of our 911 models — the GT3," von Platen boasts. "So that gives you an idea about how the car will behave."