DCH Kay Honda
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October 15, 2018 01:00 AM

DCH Kay Honda

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    Lukas Bruno and Cara Zawadski attend DCH Kay Honda's employee appreciation luncheon.

    Eatontown, N.J.

    General manager:

    Mark Clifton

    Dealership group:

    Lithia Motors

    Full-time employees:

    91

    2017 new-vehicle sales:

    2,110, down 1.1%

    2017 used-vehicle sales:

    1,548, down 0.1 %

    Clifton on changes to recruitment:

    "We have become very active on social media and developed a talent acquisitions department. We hired Indeed."

    Clifton on rewarding employees and showing them they are valued:

    "When any of the department managers see an employee going above and beyond, we will recognize them with praise along with a gift card. We share those stories in our meetings. We try to encourage 'making customers for life.' "

    Clifton on helping employees develop a career path:

    "It begins during the hiring process. We share the company's growth strategy; we identify the employee's goals; then we revisit at the end of every month. We are always trying to improve our bench and promote from within."

    Clifton on making work schedules more balanced or flexible:

    "We offer flexible hours and schedules, not your traditional bell-to-bell. It really depends on the employee's needs."

    Clifton on compensation:

    "Because the gross margins are so depressed, we have moved more toward salary and tiered bonus levels. We offer a pay plan that aligns with our dealership's goals."

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