Herbert Diess, CEO of Volkswagen Group, credited Woebcken with restoring confidence in the Volkswagen brand in North America after emissions violations, and said Keogh can help the brand achieve its lofty long-term sales goals in North America. Woebcken and Keogh were Automotive News All-Stars in 2017.
"Hinrich J. Woebcken has brought the Volkswagen brand back on track for success in the U.S. and the North American Region. Considering the challenging conditions these achievements deserve my dedicated recognition," Diess said in a statement.
"After the successful comeback of the Volkswagen brand Scott Keogh, who led Audi to excellence in the U.S., will build upon the momentum and implement the next stage in the growth strategy as we continue to develop Volkswagen into a more relevant player in North America."