Meanwhile, Toyota Financial Services seeks to educate even younger future consumers on financial literacy. The captive finance company has partnered with Junior Achievement for more than a decade. The organization reaches more than 4.9 million students a year nationwide. Other auto lenders involved in Junior Achievement include Ally Financial, Honda Financial Services and Santander.
Toyota Financial also works with the Girl Scouts of the USA. It has spent $3.3 million to create content as part of Girl Scouts' Driving My Financial Future curriculum, which reaches girls from grades four to 12.
According to Girl Scouts, the course reaches 40,000 underserved girls nationally. Jeannie Bailey, community relations and senior analyst for Toyota Financial, said Girl Scouts can earn financial literacy badges by working with scout leaders and Toyota Financial Services volunteers to complete one of two age-appropriate courses.
"Ensuring young people have access to financial education before any big mistakes can be made, that's really the key," Bailey said. "There's a real need to prevent negative credit."
There isn't really a downside when it comes to forging long-term bonds with local students, Bailey said.
"We've built a great relationship with the student," Bailey said. "They're advocates for what we do, and we hope when they purchase a vehicle, it would be a Toyota."