PARIS — Ferrari plans to sell 499 units of the Monza SP1 and SP2 supercars with a €1.6 million ($1.85 million) price tag. Over two years of production, that would generate an additional $755 million in revenue, the company's top sales executive said here.
The €1.6 million figure is the Italian price and includes a 22 percent value-added tax, which means just over €1.3 million ($1.5 million) net of tax. "The dealer slice" also would have to be subtracted from the additional revenue, said Enrico Galliera, Ferrari's head of sales and marketing. He did not disclose what the margin would be.
The special-series cars, first shown Sept. 18 at Capital Markets Day in Maranello, Italy, was at the Paris auto show alongside the 488 Pista Spider, which makes its European debut after being shown in August at Pebble Beach, Calif.
The price of the Monza SP includes Loro Piana pilot outfits and Berluti accessories. The choice of the one-seater SP1 or two-seater SP2 "is up to the customer," said Galliera, adding that "on my opinion, it will be equally split among the two versions."
The Monza has been developed "without regard to the homologation process," Galliera said. It will be possible for customers to get homologation in Europe, while it will not be street legal in the U.S. and Asia and will be driveable only on closed circuits and racetracks.