DETROIT — Many questions remain regarding Cadillac's move back to Michigan, including what it will mean for the brand, its Manhattan headquarters and its employees.
In confirming the move last week, Cadillac said it will "maintain a brand presence" at the current headquarters, which the company has leased until 2025 and reportedly spent $12.7 million to renovate.
But Cadillac's executive team, including President Steve Carlisle and CMO Deborah Wahl, will be located at its new headquarters, a former ad agency building near General Motors' technical center in Warren, Mich., that GM bought in 2014.
A Cadillac spokesman said the company can't comment about how many of the brand's employees are expected in the Michigan facility and is "working on a plan" for the 110 or so employees in New York. He declined to be more specific.
GM is touting the move as "further support" for the brand's launch cadence of a new or redesigned vehicle every six months through the 2021 model year.
"The move will place the Cadillac brand team closer to those responsible for the new Cadillacs, including design, engineering, purchasing and manufacturing, ensuring full integration of Cadillac's global growth strategy," Cadillac said in an emailed statement to Automotive News.
The decision comes less than six months after GM executives ousted outspoken Cadillac President Johan de Nysschen, a former Infiniti and Audi executive, and replaced him with Steve Carlisle, a longtime GM employee who most recently led the automaker's Canadian operations.
Last month, Carlisle told reporters that he was spending a lot of his time in Detroit, not New York.
The original move occurred three years ago under de Nysschen, but the decision was made before he arrived at the company.