TO THE EDITOR:
Jim Press was spot on in his letter to the editor ("Tesla's missing piece is obvious," Sept. 3). Elon Musk needs to focus on the manufacturing end of his company and creating positive cash flow and profits for his Wall Street investors.
Tesla offers a very unique product for U.S. consumers, who are ready to take a closer look, but Musk should be careful not to neglect auto consumers' most basic retail needs.
The retail side of our business is a completely different animal than manufacturing, with the front-line aspects of matching prospects with available models, the customized financing/leasing of those vehicles, a team of trained and ready service technicians near customers' homes or businesses, an instant market for their trades and, perhaps most importantly, an inventory of vehicles ready for a test drive.
As Press states, "Dealers are the only way to create the demand and sales volume needed to move to the next level."
By the way, Mr. Musk, we have the perfect facility for you right here in central New York, once you decide to utilize a network of proven, successful dealers. Give us a call!
JIM BARR, Vice president, Crest Dealership Group, Syracuse, N.Y.