ATLANTA -- Porsche's ongoing experimentation with on-demand vehicle access has generated two more pilot programs. The goal: Find ways to get people into Porsches.
The German luxury automaker has launched a short-term rental program, Porsche Drive, that offers several models for periods from a few hours to a week.
A second short-term program, Porsche Host, is a pilot developed by Porsche Digital with car-sharing marketplace provider Turo.
Last year, Porsche introduced a vehicle subscription program. Porsche Passport starts at $2,000 a month and offers unlimited vehicle swaps, unrestricted mileage and on-demand access to Porsche models.
"We want to offer a choice in how people experience the thrill of driving a Porsche," Klaus Zellmer, CEO of Porsche Cars North America, said in a statement. "Our market research shows that consumers want options across a spectrum from access to ownership."
Through the rental program, which launched in Atlanta this week, Porsche will deliver a vehicle to a customer within two hours of a reservation. Porsche Drive offers hourly (four-hour minimum), daily and weekly rentals for current model cars from all Porsche model lines. A week's worth of fun in a Porsche 911 will set you back $2,909 (before taxes and fees). The Porsches used in the Drive pilot are owned by a Porsche Cars North America subsidiary.
Porsche Host, the peer-to-peer car-sharing pilot with Turo, will launch in Los Angeles and San Francisco starting Oct. 8.
Turo, an Airbnb for cars, has more than 4,700 Porsches available for rent in its marketplace. Turo curated an initial group of about 20 Porsche owners for the pilot based on their location and customer service scores.
"It's an opportunity to take our best hosts and make them Porsche evangelists for our guests," Turo spokesman Steve Webb said.