Bulking up the Ascent's marketing presence is a partnership between Subaru and e-commerce giant Amazon. Later this month, the Ascent will have a presence on Amazon's homepage, the Amazon Fire tablet and Fire TV, Subaru said.
Subaru also is creating a landing page with Amazon that will highlight the Ascent and Amazon products and it will show which Amazon Alexa-enabled products can be used within the crossover.
Additionally, the automaker has partnered with Playfull, a Facebook channel co-owned by NBCUniversal and BuzzFeed that is aimed at parenting.
The Subaru content will provide parenting tips for things such as road trips, the automaker said. The Ascent is scheduled to make an upcoming appearance at the Today Show plaza for a back-to-school segment as well, Subaru added.