A strong month by one of Subaru of America's non-crossover nameplates, combined with the new Ascent three-row crossover, led the automaker to its best sales month to date.
The automaker sold 64,088 vehicles in August, surpassing December 2017's sales record of 63,342 units.
Subaru sold 8,154 Imprezas in August, while the Ascent chipped in 4,235 sales, its third month on sale. The Outback had its best month of 2018 with 18,006 sales, yet that still equated to a double digit decline for the brand's flagship.
Subaru's streak of year-over-year U.S. monthly sales increases now stands at 81 months.
Total sales: 64,088
Notable nameplates: Outback down 11 %, Forester down 0.6%, Crosstrek down 7.2%, Impreza up 9.3%, WRX/WRX STI down 0.2%, Legacy off 18%, BRZ up 14%.
Incentives: $1,600 per vehicle, an increase of 56% from a year earlier, ALG says.
Average transaction price: $28,519, up 1.9% from a year earlier, according to ALG.
Quote: "As you would expect from a best-ever month, we had strong results across our line-up," said Jeff Walters, Subaru of America senior vice president of sales, in a statement. "Our successful launch of the three-row Ascent will soon be followed by the arrival of the all-new 2019 Forester. Our SUV models will continue to drive our sales momentum."
Did you know? U.S. sales of both the Impreza and BRZ were up, the first monthly increases for the nameplates since January. The Crosstrek had its first U.S. monthly sales decline of 2018.
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