Mini turned its biennial road trip for loyal owners this year into a rolling focus group.
The community-building trek, known as Mini Takes the States, lets Mini enthusiasts traverse the country with fellow owners and take in the sights along the way in their distinctive small cars. The event began in 2006 and has drawn thousands of owners through the years.
The ride has normally been a cross-country affair, but the route was broken into two halves this year — with owners on the West and East coasts converging in Keystone, Colo. One contingent began in Orlando, the other in Portland, Ore.
The 2018 ride had a special twist that turned out to be a hit among owners: Members of Mini's Oxford manufacturing team participated in the trip to glean insights from owners.