RENTON, Wash. — The Chevrolet Camaro was the king of U.S. sports cars for five years in a row, from 2010 through 2014. Since then, the Camaro has been choking on the Ford Mustang's dust, especially after Chevy redesigned the Camaro and focused on higher-priced, performance-oriented models.
Chevy officials originally said they were fine with ceding some volume in the interest of profitability, but this year the Camaro has dropped to an embarrassing third place — in a three-vehicle segment — behind the Mustang and the Dodge Challenger, which sits on a more than decade-old platform.
Now, Chevy is trying to fight back by targeting the lower end of the pricing spectrum, where Ford and Dodge have been thriving.