Volvo Cars, one of the fastest-growing automotive brands in the U.S., is opening a training center in South Carolina.
The new center — Volvo Cars University — will prepare and train Volvo company and dealership employees, focusing on technical and sales training and career development. It will be led by Katarina Fjording, who headed up the construction of Volvo's first U.S. assembly plant in Ridgeville, S.C., which opened in June. The center will be located a few miles from the plant.
"One of the problems with the industry is people change positions too often," said Anders Gustafsson, CEO of Volvo Car USA. "The best way to solve that is to educate colleagues and have a succession plan."
The company did not disclose the amount of investment or construction timeline for Volvo Cars University. A company spokesperson indicated Volvo Cars University will be located several miles from the new assembly plant, in an area roughly 40 miles from Charleston, S.C. The curriculum will begin in the first quarter of 2019.
Volvo is in the middle of a multiyear overhaul of its product lineup and brand image to compete with German luxury automakers for younger, affluent buyers. The redesigned XC60 crossover went on sale this year and the redesigned S60 compact sedan will be coming off the line at Volvo's new U.S. plant this fall.
The company's U.S. sales have rebounded in recent years, and have climbed another 37 percent this year.