As interest rates continue to rise and increase monthly payments, Bob Farlow of McGeorge Toyota in Henrico, Va., suggests full transparency. At his store, the average interest rate is posted on the wall. “It helps build trust and helps build awareness. You move onto the next part of the conversation, but at least then the customer is aware of ... the rate environment we’re in.”
As interest rates rise, educate your customer
Send us a letter
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.
Recommended for You