MUNICH -- Opel is marking its ownership switch from General Motors to PSA Group with a new design language it calls "pure and bold."
The automaker is previewing the styling on the GT X Experimental concept for a full-electric crossover.
Opel designers have reduced the traditional, so-called "cut lines" in the concept's bodywork to the minimum to give the concept a clean, high-tech appearance. It has a new grille design that Opel calls Vizor because it resembles the eye slot of a motorbike helmet.
The concept previews the appearance of Opel vehicles coming in the mid-2020s with a bold, pure look, the automaker said in a statement.
Opel design chief Mark Adams said designers questioned every common function and every module of a vehicle to give it a "visual detox" by removing all unnecessary design elements with the aim of achieving purity of design. The concept "combines a pure and bold design execution with progressive technology," he said in the statement.
Opel chose to preview its new styling in an SUV because of the growing demand for such vehicles. By 2020, the company expects 40 percent of all light vehicles it sells to be utilities.
The concept's full-electric drivetrain also highlights Opel's plans to electrify its lineup.
Opel plans to offer electrified versions of all its product lines by 2024. The automaker will offer battery-electric or plug-in hybrid versions alongside models with internal combustion engines.