JACKSON HOLE, Wyo. — The 2019 Chevrolet Silverado may set a new industry standard for engineering and ride. It's smooth and nimble, and the V-8 powertrains are a joy to drive.
Particularly impressive about the new Chevy truck are the use of mixed materials to lightweight the vehicle up to 450 pounds, advancements in its box and industry-first technologies such as Dynamic Fuel Management, an advanced form of cylinder deactivation.
All that should be enough to retain loyal Chevrolet buyers. However, the 2019 Silverado may have trouble attracting new truck buyers. Top-end Silverado models also will likely struggle to conquest luxury pickup buyers.
The Silverado lacks in special features and amenities — particularly on the interior. Both are keys for younger buyers and luxury buyers. To an untrained eye, it looks like a refreshed interior of the outgoing pickup.