JACKSON HOLE, Wyo. -- The 2019 Chevrolet Silverado may set a new industry standard for engineering and ride. It's smooth and nimble, and the V-8 powertrains -- representing a vast majority of projected sales -- are a joy to drive.
Particularly impressive are General Motors' use of mixed materials to lightweight the vehicle up to 450 pounds, advancements in its box and industry-first technologies such as dynamic fuel management, which is an advanced form of cylinder deactivation that runs seamlessly between two- and eight-cylinders.
Trekking through hilly, windy roads last week in Wyoming and Idaho in the V-8 models was thoroughly enjoyable. There was little to no wind or road noise entering the cabin, and the pickup handled superbly thanks to a stiffer frame and overall engineering.
Those attributes alone should retain loyal Chevrolet buyers while possibly attracting a few traditional truck buyers from close rivals.
However, what the 2019 Silverado may have trouble doing is attracting new truck buyers -- a Chevrolet goal as non-brand-loyal millennials increasingly enter the pickup market. Top-end Silverado models also will likely struggle to conquest luxury pickup buyers who use the vehicle more for an office than a tool.