TO THE EDITOR:
PSA CEO Carlos Tavares has proved to be a disruptive force via his transformation of PSA's industrial footprint and now his seamlessly weaving of Opel into his business model.
"Mobility consumption" in an increasingly urbanized and personal-credit-crunched United States will prove the ultimate disrupter and keenly impact the rate of PSA's North American growth ("PSA mobility services set to expand," autonews.com, Aug. 1). Presenting Opel with the ethos of Free2Move will prove attractive, considering the rate at which an automobile depreciates, not to mention that the average vehicle sits parked for the majority of its lifetime.
General Motors, now a regional automaker, would be wise to exercise its PSA stock warrants. At minimum, the General, like Renault with Nissan, will reap a healthy dividend. A more complex alliance between GM and PSA could save both companies billions in r&d while possibly aiding GM in charting a plan outside the Americas and China. Transforming Opel's global growth under Tavares into a joint venture could present a scalable path forward for both companies.
STEVE MARCUS, New York