JACKSON HOLE, Wyo. — General Motors will look to the bookends of its 2019 Chevrolet Silverado lineup to boost sales and attract new buyers.
GM has restructured its next-generation full-size pickup lineup — arriving at dealerships now — including adding three new trims in an effort to expand its market share.
"We do really well in the heart of the market. That's where we tend to overachieve," Hugh Milne, Chevrolet Silverado marketing manager, told Automotive News during a media event here last week. "We have not done as well in the lower end, and we do OK on the high end, but we can do better."
Milne said he's "relatively bullish" on both ends of the market with Chevrolet's new grouping of trims broken into "high value" (Work Truck, Custom, Custom Trail Boss), "high volume" (LT, RST, LT Trail Boss) and "high content" (LTZ, High Country).