A terrible customer experience at a gas station inspired two of Yoshi's top executives to start the company.
Yoshi President Bryan Frist and CEO Nick Alexander were graduate students at Harvard Business School together. In 2015, Frist says, they were kicking around ideas for startups when they were forced to pull into a gas station that was "in complete disrepair" on their way to Boston's Logan International Airport.
"We were running late and running on fumes, a deadly combination," Frist recalls. "We had to stop. It was sleeting outside, so Nick and I played rock-paper-scissors to see who would have to get out and pump, and I lost.
"The credit card machine on the gas pump was broken, so I had to go inside and almost slipped on a patch of black ice," he says. "Once inside, a long line of people made it all the more frustrating. We thought, there must be a better way."
The pair called Dan Hunter, an old friend of Alexander and a "mechanical genius," Frist says. "He was our first call." Hunter became Yoshi's chief hardware officer, and the company was on its way.