The availability of the all-new Ascent for a second full month pushed Subaru of America to another U.S. record in July.
Subaru sold 4,589 units of the three-row crossover in July, extending its streak of year-over-year U.S. monthly sales increases to 80.
The Crosstrek had another strong month with U.S. sales totaling 12,664. July marks the sixth month in a row that the Crosstrek generated sales off at least 10,000 or more.
Total sales: 59,426, a 6.7% increase.
Notable nameplates: Outback off 8.3%, Forester down 9.9%, Crosstrek up 59%, Impreza down 5%, WRX/WRX STI off 31%, Legacy down 31%, BRZ down 20%.
Incentives: $1,583 per vehicle, an increase of 44% from a year earlier, ALG says.
Average transaction price: $28,605, up 3.2% from a year earlier, according to ALG.
Quote: "We are on track for an exceptionally strong summer, thanks to the all-new 3-row Ascent SUV and Crosstrek that continue to drive new and returning customers to the Subaru brand." -- Jeff Walters, Subaru of America senior vice president of sales.
Did you know? Outback's drop of 8.4% in July was just the second month that the flagship crossover posted a decline in 2018. Outback sales were down 2.7% in April. Subaru outsold the Hyundai brand by 8,289 in July.
