Daimler Financial, the finance arm of Daimler AG, will be renamed Daimler Mobility AG in the first half of 2019, underscoring the transformation of the business into a mobility services provider, executives say.
Other branches of Daimler Financial Services, including Mercedes-Benz Bank in Europe, Mercedes-Benz Financial Services USA and Mercedes-Benz Auto Finance China, will remain unchanged parts of the business division and maintain their own brand names, the company said in a statement.
Daimler's finance arm has operated as Daimler Financial Services AG since 2007. The lender told Automotive News in January that its goal was to expand beyond finance and lease contracts, which traditionally comprised its business.
As the industry evolves, Daimler Mobility plans to provide customers mobility services with diverse payment models and ownership experiences.
Daimler's mobility services, which include the 10-year-old car sharing service car2go, multimodal platform Moovel and ride-hailing mytaxi/Intelligent Apps, were used by 23.5 million customers in June, according to Joerg Lamparter, head of mobility at Daimler Financial Services.
"People want access to mobility at all times and at all places -- a kind of mobility that goes beyond their own vehicle," Lamparter said in an email to Automotive News. "Our portfolio provides us with a solid foundation to introduce fully automated driving services as soon as the vehicle technology is ready."
In the U.S., Daimler Financial Services piloted forms of car sharing with Getaround in San Francisco and Turo in Las Vegas, which both allow customers to make their vehicles available for rent on the platforms by providing participants with a flexible lease agreement for such arrangements.