Well, it happened a lot quicker than even we expected: The second edition of Shift magazine comes out on Monday.
This time we took a look at all sorts of partnerships, exploring how cities and companies are working together to make change happen.
In June, we went to East Liberty, Ohio, and held a roundtable discussion with the folks from JobsOhio, who have a lot of expertise in this area. The region has worked with manufacturing partners such as Honda to develop job-training programs to bolster the auto work force, developed a connected-highway test on Route 33, won the U.S. Department of Transportation Smart City grant in 2016 and recently broke ground on an automated- and connected-car testing center, which is to open at the end of 2019. You'll see stories about Ohio sprinkled throughout Monday's edition.
A lot of the news we cover here in the newsletter have to do with who's matching up with whom. Sharing the risk that comes with innovation is a smart strategy, because then no one company is saddled with the downsides of failure.
But partnering up is not an easy thing to do, especially when it's two equally sized companies coming together. Or when one company has a Silicon Valley background and the other is more traditionally automotive. Those kinds of cultural differences can lead to major problems that wind up stalling projects, and nothing happens.
The auto industry has gotten better at working with Silicon Valley companies, and seems eager to embrace the culture of moving fast, failing often and trying new things. But there is still a lot to learn and a lot of institutional knowledge to share.
— Sharon Silke Carty