"Over time, as consumers learn that Amazon has an auto section worth utilizing, the traffic [will] continue to grow. We think that Amazon autos will become the No. 1 auto research destination you can go to online," Evans said.
Evans said Amazon didn't want to link its consumers to shopping experiences on an automaker's website or at dealerships that weren't customer centric.
For instance, Evans said it would've been against Amazon's philosophy to send consumers to sites where consumers can't see a legitimate price. So Hyundai's focus on presenting market pricing that accounted for rebates and incentives through Shopper Assurance, Evans said, was a key factor in piquing Amazon's interest in moving forward.
The Hyundai showroom is a continuation of an ongoing relationship with Amazon.