TO THE EDITOR:
The Fusion was the right car at the right moment, but Ford's current decision process for the car is wrong ("For Ford, Fusion was right car at wrong time," autonews.com, July 1). Floating the idea of scrapping a car that still sells over 200,000 units says more about Ford management than the car.
Since its 2005 launch, the Fusion has at many times ranked as high as the top sedans in this segment in quality. It offers all-wheel drive, which is not only rare in this segment, but one of the most-demanded options, especially in the snow regions. While Ford complains about declining sales of the Fusion, dealers and customers have not been able to get enough of the awd versions, especially for lease renewal customers who do not want a crossover. Ford is mistaken if it thinks 200,000 customers will automatically buy Ford crossovers.
Ford has been heavily courting Wall Street reaction to its strategies, but it may want to court reaction from loyal customers and dealers. It did not help to fuel speculation last December by implying — and much later confirming — that the Fusion will go away. Dealers can attest to the number of disapproving calls from customers.
Good decisions by Ford have been to reduce ordering complexity for 2019 Fusion models and make more safety features standard. It may want to also consider changing the name of the Sport model to "ST" and having high-riding/sitting sedan and wagon versions of the Fusion to boost sales and profits.
KARL MILLER: White Plains, N.Y, The writer is a sales consultant.