Can the S60 put Volvo back among the leaders in the premium midsize sedan segment?
Yes, I think so. I think the main reason is that we have traditionally been a sort of in-between-sized vehicle. The S70 was bigger than a midsize sedan and not as big as a large sedan. That is no longer the case with the S60. It is a true premium midsize sedan. It is a very young package. It’s a driver’s car that is dynamic and sporty as well as being as safe as any Volvo and offering all the comfort and convenience features of our larger cars.
How long has it been since Volvo has had a truly competitive midsize sedan?
I would take it back to the S60 on the P2 platform before we joined Ford. [Ford took control of Volvo in 1999. The first-generation S60 was offered from 2000 until 2009]. This S60 was based on the same platform as the first-generation XC90. We did more than 90,000 units a year globally of that car [the P2-underpinned S60 had peak global sales of 107,000 units in 2002]. That was a long time ago. Based on my personal opinion that was our last successful sedan. Then we made a couple of sedans on the EUCD platform together with Ford, which we are ending with the introduction of the S60. The former S60 was less successful [global sales peaked at 68,000 in 2014]. With the new S60 we are as premium as any of the most premium companies out there, which is something we had never been before.