TO THE EDITOR:
I was gratified to read Keith Crain's column discussing the possibilities and viability of fuel cell technology ("Where will EVs get their juice?" June 25). As society continues to push for greater vehicle electrification, it becomes even more important to remember that individual consumers' vehicular needs can vary significantly depending on where they live and how they use their vehicles.
This forms the basis for Hyundai's strategy to invest in and develop battery and fuel cell electric vehicle technology. Our new Kona EV is a great example of how far battery technology has progressed.
With an estimated driving range of 250 miles and DC fast-charge capability, this small crossover can meet the needs of many consumers. However, there will always be consumers with needs such as large passenger or cargo capability, towing or hauling requirements and gasoline-comparable refueling time and range.
This is where fuel cell technology will play an important role. One of the biggest advantages of fuel cell technology is the ability to scale it to virtually every vehicle size, type and need.
Power performance, packaging, refueling time and range can match gasoline across all vehicle types. Our new Nexo fuel cell is a roomy crossover that can be refueled in less than five minutes while offering an estimated driving range of 370 miles, the longest of any zero-emission vehicle.
In the end, it's still about providing what the consumer wants, and fuel cell cars, crossovers and trucks may provide many of them a terrific option.
MIKE O'BRIEN, Vice president of product, corporate and digital planning, Hyundai Motor America, Fountain Valley, Calif.