Relationships with its dealership partners are Ally's main focus, but the company has invested heavily in alternative vehicle sales and financing models.
Ally's partnership with Carvana Co., an online used-vehicle retailer, began in January 2017 with an agreement promising up to $600 million over the following 12 months through financing and bulk purchases of contracts. That November, Ally increased its financing commitment to up to $2 billion over a 12-month period.
Not every investment has been a hit for Ally. Before Carvana, there was Beepi Inc., a similar digital used-vehicle platform that aimed to sell used vehicles directly to consumers. Beepi folded after two years.
"I think we're trying to anticipate, advance, kind of create competitive advantages for us in this space, and that's why you're seeing the investments we're making," Russi said. "We're trying to move as fast as the market is, and I think the market is moving pretty fast."
Ally linked with Fair, founded by former TrueCar CEO Scott Painter, in April, with the Fair platform using Ally's SmartAuction remarketing solution and offering financing through Ally's Clearlane program, the online marketplace it launched a year earlier.
Clearlane expanded this March with Clearmatch, a digital service through the Clearlane marketplace that approves customers for financing on vehicles in dealerships' inventories.
Ally got a cut of the vehicle subscription services action in its April partnership with app-based Mobiliti, offering fleet financing for participating dealers and remarketing returned vehicles on its digital auction site.
"This isn't going away. People doing things digitally isn't a fad," Brimmer said. "We invested at our expense in service of our dealers to help them."
Hannah Lutz contributed to this report.