While Market Scan helps dealership finance and insurance managers find the best deal for their customers, ensuring the store's profits, it also helps lenders know what's best for their profits.
The company's mGauge product allows financial companies to see how their terms compare to rivals' offerings within a given market. That allows lenders and lease companies to win business without overpaying.
"Lenders don't need to be $40 to $50 below a rival to get the deal. They just need to be $4 to $6 below," said Rusty West, Market Scan's president.
A lender might want a certain market share among a specific demographic in a geographical area. When it reaches that target, it can pull back and redirect spending elsewhere, pulling back in Dallas and pushing harder in Southern California, for example.
"It's like turning the tap on and off. As soon as the programs are effective, they're in our system," West said. "As soon as they're pulled, they're out of our system."