For the past few months, we've been pretty busy here at Mobility Report headquarters getting ready to launch a new magazine called Shift, aimed at leaders focused on the changing world of automotive and transportation.
A lot of media sites are getting into this coverage area, but few have the same depth of knowledge Automotive News has about the auto industry. We're interested in helping our readers figure out this new landscape, and will be hosting roundtables at offbeat cities around the country to bring together people from new and old parts of the industry.
Our first issue takes a look at some of the battlegrounds between traditional automakers and innovative disrupters changing the transportation sector.
Yes, we called this issue Dinosaurs vs. Disrupters. But in case you think we're knocking on the traditional automakers by calling them dinosaurs, consider this: There are 10,000 dinosaurs species that survived and still roam the earth.
We just call them birds.
The dinosaurs that survived are the coolest, most enviable creatures on the planet. No other animals have figured out how to sustain flight on their own power. Even we smarty-pants humans have to climb into metal tubes to get up in the air. Heck, we haven't even figured out commercial-grade jet packs, let alone flying cars or teleportation.
Other topics we tackled include:
How to tell the difference between a trend and a fad
5 steps to embracing that startup mindset
A pull-out map of automotive-related companies in Silicon Valley
The tale of two giants vying for self-driving supremacy
If you'd like to get the inaugural issue sent to your inbox on Monday, click here to sign up.
— Sharon Silke Carty