The Subaru Crosstrek may have begun life humbly as a lifted Impreza hatchback six years ago, but it has turned into a sales workhorse for Subaru of America in its second generation.
Subaru initially had modest U.S. sales targets of 2,500 to 3,500 sales a month for the nameplate, originally known as the XV Crosstrek.
But as the crossover entered the U.S. market, slotted below Subaru’s Forester and Outback, its sales boomed.
The redesigned 2018 model, now on the Subaru Global Platform, has cleared the five-figure sales mark in eight of the last nine months, with March setting a monthly U.S. sales record for the model: 13,400 units sold.
The company says it will reveal a plug-in hybrid version of the Crosstrek this year, relying heavily on Toyota Motor Corp.’s hybrid technology.
The platform that underpins the Crosstrek was engineered to accommodate gasoline, hybrid, plug-in hybrid and all-electric drivetrains.
Through April of this year, Subaru has sold 45,728 Crosstreks in the U.S., up 67 percent from the year-earlier period.