BERLIN -- The Volkswagen brand will skip the Paris auto show this year, the company said Thursday, becoming the latest and most prominent carmaker to ditch the biennial industry gathering in the French capital.
Since the VW Group's emissions-cheating scandal erupted in 2015, Europe's largest automotive group has scaled back brand presentations at traditional car shows, including Detroit and Frankfurt, partly as a cost-cutting measure but also mirroring an industry trend.
"The Volkswagen brand is continually reviewing its participation in international motor shows," the carmaker said Thursday.
Instead of participating with its own stand at the Oct. 2-3 show, VW said it could host "various communications activities" in the city.
VW's luxury division, Audi, last year trimmed its presence in Frankfurt, which hosts Europe's largest auto show in alternate years.
Ford, Nissan and Infiniti have said they will not be at this year's Paris show.
Many of the traditional industry gatherings have registered a drop in visitors since the turn of the century. Mercedes-Benz, BMW and Audi will skip the 2019 Detroit auto show. The VW Group attended Detroit this year with a significantly reduced lineup.
Among the reasons for the decline is the emergence of technology as the main battleground for connected, autonomous cars, which has drawn exhibitors to competing events such as CES in Las Vegas and the Mobile World Congress in Barcelona, Spain.
A spokesman for VW's French operations said that Audi, sports car brand Porsche, Czech division Skoda and Spanish unit Seat are still slated to attend the Paris show.
VW's headquarters in Wolfsburg, Germany, said the decision to skip the 2018 event does not mean the VW brand also will stay away from the next Paris show, in 2020.