Zellmer likened the mind shift for customers to Porsche's move in 1997 from its iconic air-cooled engines to water-cooled engines for the 911.
"People thought Porsche had lost it," he recalled. "The next big change was in 2002 when we introduced the Cayenne. People thought Porsche had lost it. But if you stay true to your brand, with Cayenne being the sports car in the SUV segment, then people start believing it, and then people accept it. And we have to do exactly the same with the Mission E."
Rennsport Reunion VI will give Porsche four days, Sept. 27-30, at the famed WeatherTech Raceway Laguna Seca outside Monterey, Calif., to sell a massive Porsche fan base on the Mission E's sports car credentials. Details aren't firm yet on how Porsche will showcase the move to electromobility, Zellmer said.
It's too early to have cars available to drive, he said. But Porsche has the Mission E concepts that it displayed at auto shows and could opt to showcase some of them. Porsche fans at Rennsport can see how Porsche's design language has been interpreted for EVs, and Porsche experts will be on hand to explain how the car works — range, acceleration, charging time.
It's a chance to impress those fans. The Mission E, for example, will accelerate from 0 to 60 mph in less than 3.5 seconds, Zellmer said — and it can do that 10 times in a row without losing speed or power.