The dealership has more than 500 clients, 70 percent of whom are repeat buyers. Top clients have purchased as many as 17 Ferraris. The company also makes a sizeable chunk of revenue from trade-ins and re-sells. Cauley said the dealership sells 40-50 new cars and 40-50 used cars each year, with sales growing steadily. Around 25 different cars are on display at the dealership.
The store, accented with silver and red, is triple its original size, with a Las Vegas hotel-like canopy stretched over a freshly-poured concrete parking lot. A second level was added along with balconies and elaborate glass panels to display early-model and classic Ferraris.
The façade is matched by a futuristic feel and simplistic design inside, where more space was built for showcasing cars, which range from $215,000 to well more than $1 million. The first floor features plenty of additional private room space, where most of the deals are expected to go down. There is also a new room where customers can design their potential cars on tablets and a TV screen after examining rims, seats, steering wheels and brake systems hanging from a brightly back-lit wall.