Aston Martin also plans to launch its first SUV at the end of 2019. The U.K. automaker's Second Century business plan issued in 2015 was symbolized by an SUV, the DBX concept, said Simon Sproule, chairman of the Americas at Aston Martin.
"Our dealers sell other brands," Sproule said. "They've seen the massive shift across to SUVs and crossover-type vehicles. We feel it's the right way for us to go as a brand. It's something the dealers want and the customers want.
"The second car in the garage with an Aston Martin is an SUV," he added. "It's almost sort of peanut butter and jelly. The two go absolutely together. It's a very natural bedfellow for us with sports cars."
Even Ferrari is expected to offer an SUV in the coming years, with CEO Sergio Marchionne saying the brand is "dead serious" about bringing such a vehicle to market.
McLaren, for one, does not plan to enter the fray.
"Our position always has been that we're going to focus on two-seat sports cars," said Tony Joseph, McLaren North America president. "That's our core business and we have no desire to branch out beyond that. We are profitable at the volumes we want to do with a two-seat sports car."
But portfolio change is coming to many ultraluxury and exotic automakers.