DETROIT — Veteran Ford Motor Co. executive Dianne Craig is taking the reins at the company's FordDirect joint venture with dealers.
Craig's appointment as CEO of the 18-year-old digital lead-generating company is part of a shuffling of Ford's U.S. sales leadership last week after the abrupt departure of two FordDirect executives. Craig had been director of U.S. sales.
Ford named Andrew Frick to replace Craig.
Craig, 54, replaces Mike Jurecki, who left FordDirect along with COO Garry McGuire Jr. The COO job is not being filled, a spokeswoman said.
Frick, 45, has been Ford's U.S. director of marketing for the past year. Before that, he was a top marketing executive for Lincoln as the luxury brand overhauled its lineup and expanded into China. He has been with Ford since 1995.
Craig had headed Ford's Canada division before succeeding Dave Mondragon in the U.S. sales role in November 2016. She was named one of Automotive News' 100 Leading Women in the North American Auto Industry in 2015.
"The board is confident that [Craig's] experience in the field, leadership and strong dealer relationships will help FordDirect continue the digital transformation to meet our mission of helping Ford and Lincoln dealers provide industry-leading sales and service to our customers," Bill Keith, FordDirect's chairman, said in a statement.