Editor's note: The Spitfire is a World War II British fighter plane with a propeller. The type of plane was incorrect in an earlier version of this story, which also appeared on Page 18 of the May 7 print edition.
Some creative car dealers might spend a few weeks planning a special event, say a free pet adoption party at their dealership.
Then there's dealer Brian Miller, who has spent nearly a year planning an extravagant tour through Europe for his ultraluxury-vehicle customers.
The tentative itinerary includes private jets, hot-air balloon rides, visits to European castles and chateaux, Royal Air Force Spitfire fighter plane shows, clay-pigeon shooting, falconer demonstrations and truffle hunting.
"You have customers spending $1 million and $2 million on a regular basis, so you're dealing with people who are used to different things," said Miller, owner of Manhattan Motorcars in New York.
Miller's "supercar adventure," called Cars & Castles, is by invitation only for 16 of his best customers. He has persuaded several European superluxury carmakers to give those customers private tours, meals with car designers and executives and the chance to drive some of the world's most expensive cars on test tracks and exotic routes across Europe.
The seven-day trip might seem extravagant, but that's life as a dealer to the rich and famous.
"I'm sure a lot of people would love to go to the factories, too, but it took a lot of hand-holding and arm-twisting to make that happen," said Miller. "The premise to the manufacturer is, we're bringing them people who can afford to buy their cars."