Imagine paying a salesperson a $60,000 commission on the sale of one vehicle. Yes, one vehicle.
What if training sales and service staff consisted of flying them to Europe so they could spend up to three weeks with the automaker, driving the vehicles? No webinars here. When they return, those salespeople behave more like marketers, going to cocktail parties and art shows in search of new clients. A car sale can take months to close. It's a rare walk-in who drives out the same day.