DALLAS -- Toyota Motor Sales U.S.A. said sales fell 4.7 percent in April from a year earlier, breaking a winning streak over the first three months of the year, as car deliveries slid and light trucks posted only meager gains.
Brands: Toyota down 5.1%; Lexus down 2.1%
Notable nameplates: Toyota Camry down 5%, Toyota Corolla down 17%, Toyota RAV4 down 2.4%, Toyota Highlander up 2.6%, Toyota Tacoma up 11%, Lexus NX up 4.4%, Lexus RX down 1.7%, Lexus LS up 268% (999 units last month vs. 294 a year earlier), Lexus ES down 5.4%. U.S. sales of the new C-HR subcompact crossover were 3,923 in April. The C-HR launched in April 2017 and sold 550 units in its launch month.
Incentives: $2,291 per unit, down 2.4% from a year earlier, according to a forecast by ALG.
Average transaction price: $32,107, up 3.4% from a year earlier, ALG says.
Quote: "With its top performance among all major automakers, Toyota Motor Co. transaction prices climbed more than 3 percent, helped most by the redesigned Camry, which was up 11 percent. The refreshed Sienna minivan also was up 4 percent, while the Prius climbed 5 percent. The Lexus brand was up 4 percent, as the redesigned LS sedan improved its transaction prices by 15 percent. The RX, now offering a three-row variant, also was up just 1 percent," Kelley Blue Book said in a statement.
Did you know? April marked a pause in Toyota's strong U.S. sales charge this year, but both the Toyota and Lexus divisions are still in the black year-to-date. Combined, the brands are higher by 4.1% in the January-April period. Cars are down by 5.3% combined, while light trucks are higher by 12%. Despite the weak car market, cars still made up 307,386 units of the 764,381 units sold this year by Toyota and Lexus in the first four months of the year.