FlexWheels sounds a lot like the subscription plans that Cadillac, Mercedes-Benz and other auto brands have been rolling out in the past year. Customers can swap vehicles up to three times a month and don't have to worry about insurance, maintenance and other hassles that come with traditional ownership.
But there's a key difference: FlexWheels is run by a Florida dealership group — not an automaker — so its customers aren't limited to a single brand's lineup.