Dealership internet ad spending tops in 2017
Letter
to the
Editor
Send us a letter
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.
Recommended for You
In 2017, for the first time, the Internet topped all other advertising spending by dealerships combined. Here are the percentage breakdowns in ad spending by the average U.S. new light-vehicle dealership. Figures may not equal 100% because of rounding.
Internet | Direct mail | TV | Radio | Newspapers | Other | |
2007 | 17% | 10% | 17% | 17% | 27% | 12% |
... | ||||||
2013 | 27% | 11% | 20% | 16% | 17% | 10% |
2014 | 26% | 11% | 23% | 16% | 15% | 9% |
2015 | 28% | 10% | 24% | 16% | 14% | 9% |
2016 | 34% | 10% | 24% | 15% | 8% | 8% |
2017 | 55% | 7% | 15% | 10% | 6% | 6% |
Source: NADA Data 2017 |
Send us a letter
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.