Dealership internet ad spending tops in 2017

In 2017, for the first time, the Internet topped all other advertising spending by dealerships combined. Here are the percentage breakdowns in ad spending by the average U.S. new light-vehicle dealership. Figures may not equal 100% because of rounding.

 InternetDirect mailTVRadioNewspapersOther
200717%10%17%17%27%12%
...      
201327%11%20%16%17%10%
201426%11%23%16%15%9%
201528%10%24%16%14%9%
201634%10%24%15%8%8%
201755%7%15%10%6%6%
Source: NADA Data 2017

 

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