April 23, 2018 01:00 AM

Dealership internet ad spending tops in 2017

In 2017, for the first time, the Internet topped all other advertising spending by dealerships combined. Here are the percentage breakdowns in ad spending by the average U.S. new light-vehicle dealership. Figures may not equal 100% because of rounding.

	Internet	Direct mail	TV	Radio	Newspapers	Other
2007	17%	10%	17%	17%	27%	12%
...
2013	27%	11%	20%	16%	17%	10%
2014	26%	11%	23%	16%	15%	9%
2015	28%	10%	24%	16%	14%	9%
2016	34%	10%	24%	15%	8%	8%
2017	55%	7%	15%	10%	6%	6%
Source: NADA Data 2017